case studies · 07 reads

Product work, written out.

Seven projects that taught me different things: how to build AI for medicine, how to ship 0→1 under pressure, how to read a market nobody's looking at, how to design for AI, and how to redesign something users already hate. Each opens in its own page — read them when you have a coffee handy.

01 medical ai · team project

Robotic Surgery AI Instructor — replacing the senior doctor in the room

12 patients of Thoracic Left Lower Lobe surgery data. Mask-RCNN + X-Mem. 71% IoU on artery segmentation. Validated by 4 doctors from SCOPE. The most technical case in the set.

Medical AI Computer Vision Mask-RCNN X-Mem
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02 genai · healthcare

EMA Claims — an AI specialist for a process that's 40% broken

US healthcare claims processing is slow, error-prone, and expensive. A persona-design approach to building an AI specialist that cuts processing time in half — without skipping the human in the loop.

GenAI Healthcare Persona Design Workflow
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03 0 → 1 · vc-funded

Freese — building an egg-freezing platform in a country that won't talk about it

A no-code MVP, 4 user personas, 6 VC pitches, and ₹3L in grant money — all in one weekend at Masters' Union. Story of how an uncomfortable topic became a fundable idea.

0→1 User Research Market Sizing VC Pitch
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04 d2c e-commerce · pm work

Aasaan Checkout — the marketplace hub D2C merchants actually wanted

Two merchant interviews, one unnamed problem (cross-platform inventory drift), and a full PRD on Notion. The case for solving the pain merchants pay for instead of the pain they Tweet about.

PRD D2C E-commerce Merchant Research Wireframes
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05 0 → 1 · agritech

Maitri — fixing the unspoken bottleneck in Indian agriculture

A $7.4B TAM hiding in the agricultural rental market. 85% of farmland owned by farmers who can't access machinery on time. A hub-and-spoke model with phone-first onboarding — pitched at Masters' Union 2023.

0→1 Agritech Market Sizing Unit Economics
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06 product teardown · nextleap

YouTube Shorts — why the feed feels stale, and what to do about it

35 surveys, 10+ interviews, and one uncomfortable insight: it's not the interface, it's the content. A "Trend Feed" proposal with metrics that actually mean something.

User Research Product Strategy Wireframes Metrics
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07 ux design · scholarship case

Master's Union LMS — fixing the portal students were already complaining about

Two personas, two dashboards, one calendar that finally tells you when class starts. Won a 50% scholarship (₹2.45L) at the Masters' Union PM Bootcamp.

UX Design Wireframing User Flows Prioritization
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also on
More teardowns and PM cases live on my NextLeap fellowship portfolio.
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